Remember Birthdays A good piece of advice for any marketer is to record the birth dates of all your customers.

Apr 17, 2002

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With the birth dates of your customers, you can send a specialgreeting from you or your company either the week before or theweek of their birthday. You may want to offer a special birthdaydiscount--$10 off any purchase or 15 percent off all purchases thatday. Sentimentality earns you brownie points--and that translatesinto sales!

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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